We helped RealTalk College Ministry resonate with their campus students in an entirely new way.
Ebert Design created a comprehensive rebranding package for RealTalk College Ministry, including a new logo, brand identity system, and sub-brands for the men's and women's study groups. The social media campaign and new signage helped to announce and promote the new brand identity to the campus community, and the soft launch of the study groups with their own unique sub-brands provided a cohesive and recognizable brand experience for students. Overall, we were able to develop a brand identity that resonated with RealTalk's target audience and helped to elevate their presence on campus.
Summary
The RealTalk campus minister, Zachary Beasley II, approached us at Ebert Design for social media marketing services. However, during the initial discovery session, we discovered that RealTalk's identity was not resonating with campus students.
We believed that in order for RealTalk to connect with students, we needed to create a strong brand identity foundation before proceeding with social media marketing.
To achieve this, we facilitated a 16-hour brand strategy workshop split between two days that included students from both campuses and the campus minister. During the workshop, we developed user personas, defined goals and attributes, and laid out the user's journey. This provided us with an inside look at campus life and allowed us to learn where students find RealTalk, their drives, and how we could best connect with them.
To achieve this goal, we began by facilitating an intensive brand strategy workshop that included students from both campuses and the campus minister. We used the workshop to develop user personas, define goals and attributes, and lay out the user's journey. Through this process, we learned where students find RealTalk, their drives, and how we can best connect with them. By involving students in the brand strategy workshop, we were able to gather valuable insights that helped us create a brand identity that truly resonated with RealTalk's target audience. We then created three different stylescapes that used the strategy in different ways, and the students voted on the preferred stylescape. This provided the guidelines for all future designs.
The final RealTalk logo was a combination of old foundations with a modern application, representing the timelessness of God's Word and how it is still applicable to "Real" situations in contemporary life. Once we defined the brand identity, we applied it to the other touchpoint of the RealTalk brand. This included imagery, printed collateral, stationary, signage, social media, and more. The goal was to create a cohesive brand with a united look and feel.
Within a month of the launch of the new brand identity, RealTalk saw an increase in social media reach by 1.6K, increased social media visits by 1K, increased social media retention by 150%, and a 95% approval rate by campus students.
